Review of Andrew Rot's "Faith Formation in a Secular Age vol.1" (Part 4)

5: The Rise of Hip

The Conquest of Cool

Neither the Organization Man of Mass Society and the Bohemian rebels who critiqued them had any use for transcendence. As Root puts it,

“The romanticism of bohemians led them to despise the church but to seek the many flavors of spirituality through desire. Organization Man attended and supported the church but flattened it into a bureaucratic institution without spirituality. Both turned to naturalism (either of desire or of science and organization) that had little room for divine action.” (1666)
Ad-men hated the Organization Man. He was boring and aesthetically uninteresting. An obstacle to their work. They sought for other ways to ply their trade but until the youth movement got underway there were few alternatives to the Organization Man. The latter’s coup against conformity, its “cool,” seemed to advertisers an ally in their effort to revitalize and energize American business.

Cool Competition

The Bohemian cool or hip carried an added benefit not immediately recognized by advertisers. It 

communicated a spirituality perfect for the times. It promoted a salvation tied to authenticity and adherence meant buying things. These things were sacramental realities (cars, clothes, etc.). Thus cool and capitalism are joined at the hip. Heath and Potter say it this way:

“This is a roundabout way of making the point that the bohemian value system—that is, cool—is the very lifeblood of capitalism. Cool people like to see themselves as radicals, subversives who refuse to conform to accepted ways of doing things. And this is exactly what drives capitalism. It is true that genuine creativity is completely rebellious and subversive, since it disrupts existing patterns of thought and life. It subverts everything except capitalism itself.”[1]
Thus, buying was turned from conformity to competition. “Cool moves the competition of capitalism from large to small, from nations and corporations to individuals. In the dawning age of authenticity, I buy not to keep up with the Joneses but to beat them—to be cooler than they are. When cool is our path and authenticity is our aim, consumption is for competition.” (1736) In the late 60’s buying itself became bohemian, an experience full of emotional power.

Rebel Youth
“By heralding the youthful as the projectors of cool and gods of authenticity, they extracted the very humanity of the young and turned their disruptive energy into a transferable spirit that could be connected to products, politicians, and programs needing a hit of legitimacy or excitement. Youthfulness now equaled “rebel,” which has no necessary connection to the experience of young people themselves (ironically violating the very romanticism that got this ball rolling in the first place).” (1764)
And it was the marketers who took this youthfulness viral.

“Buying became an emotive experience of authentic expression, a way of remaining in or returning to your youth—although not necessarily to your historically lived youth (who would want that?) but instead to the supposed freedom and authenticity of “youthfulness.” Youthfulness became an idealized place where each person was completely their wants and desires as they bathed in the glory of being cool. In a world without divine action, youthfulness was now an eschatological category. Youthfulness was the strategic disposition, cool the path, and authenticity the goal.” (1795)
Youth became a sort of fantasy land in which all, even adults, can play. It was an attitude toward life and consumption, not an age category.

How did youthfulness get into the church? How does it lead us away from divine action? How does Moralistic Therapeutic Deism fit into this story? Next chapter.

6: Churches Filled with Bobos—the Beasts of Authenticity

If youthfulness becomes a central strategy to reach authenticity the conditions are perfect for “moralistic,” “therapeutic,” and “deism” to be the core descriptive labels for this new spirituality. It did so in the second half of the 20th century. As a spirituality without transcendence or divine action, youthfulness carries the deistic element of MTD, an anthropology of self-pursuit (the therapeutic), and an ethic for individualism (the moralistic). Once the drive for authenticity is youthfulness, MTD becomes endemic, and you (and God) become your desires. Our conceptions of faith become chained to the pursuit of authenticity through youthfulness.

By the 70’s youthfulness, the age of authenticity, hit full bore. Everyone was now bohemian capitalist, “Bobos,” (bohemian bourgeios) as David Brooks famously named them.[2] In the church, boboism “allow(ed) youthfulness to mutate the transcendent call of Jesus to follow into a therapeutic pursuit of the self without divine action.” (1901). It’s chief effect was to become a safeguard that kept people from being jerks as they chased the authenticity of the self by following their inner rebel youth.

“For the bobo, faith formation and church participation are about cultural participation that can support her individual cultural pursuits for happiness and success. MTD is the perfect description of faith for the bobo.” (1901)
Evangelicalism

Evangelicalism returned to societal notice in the 50’s after their retreat from public life after the Scopes’ trial debacle. Conformity culture and the post-war Red scare made the call to return to the old-time religion sound plausible. It was particularly in youth ministry - Youth for Christ, Young Life, and Campus Crusade – this approach made an impact.

Even so, it was American mainline Protestantism that remained “the” American religion. Mainliners, though, seemed to have less feel for the dawning age of authenticity than did the evangelicals with their focus on individual conversion and religious experience.

“When the counterculture attacked technocratic scientism and asserted that it was seeking a more authentic spirituality, this resonated with evangelicals, particularly in California. Evangelicalism was much better positioned than the mainline to reach out to a distinct youth culture but also to present youth with a religious conception that made sense within the dawning age of authenticity.” (1930)
Evangelicals were not relatives of the counter-cultural bohemians. Nevertheless, they moved  within the same orbit. Both recognized that mainstream religious life was more an abstraction of real experience than an invitation into it. The mainline had made the gospel boring – and that is a chief sin in the age of authenticity.

Evangelicals contended, however, emotive expression and individual conversion, Christian faith could break forth, offering a chance to go deeper than just the material and natural.

Jesus Freaks

The Holiness movement, a prime source for evangelicalism, though diametrically opposed to the bohemianism of the Beats, were linked with them right at the place of authenticity. Both centered on it, one taking a hedonistic route and the other a route of self-denial.

Pentecostalism took the Holiness movement viral at the turn of the 2oth century. Its impact widened through its spread outside of Pentecostal circles (the Charismatic movement). “Evangelicals were moving more and more into the middle class and bringing with them a potent desire for an authentic religious experience. These middle-class youth driving for authenticity in opposition to scientism were commendable, if shamefully misguided.” (1978)

Scattered Hippies

Evangelicals especially in California, had a vital outreach to the young people of the countercultural revolution.

“These adults didn’t call the young away from their bohemian-inspired pursuit of authenticity—rather, they shared it. Nor did they call them away from their countercultural sensibilities. Instead, they asked them to follow Jesus as a way to find the true authenticity they desired, to continue to be countercultural, but now for the sake of Jesus. Schäfer explains, “The evangelical revival of the 1970s, rather than being nurtured by the rejection of the 1960s, was thus in many ways a ‘Jesus trip’ that grew out of flower power culture. In merging countercultural styles with biblical traditionalism, the evangelicals . . . carried the distinctive combination of subcultural identity and cultural integration that had been at the core of conservative Protestantism.” (1989-2002)
These young people, nurtured by evangelical Christianity, became what we know now as Jesus Freaks.

Theological Slippage

The bohemianism and Freudianism were a form of idealism that saw consciousness raising as the doorway to liberation. If you had the right ideas and wore them like glasses, you’d clearly see the trail to authenticity. Post-1960s liberals did this and made actions of justice-seeking the means to the end of faith formation without divine action.

“The counterculture sought to open people’s minds to the right ideas about their self and society. Sex, drugs, and rock and roll were the elixirs that freed the mind to find the new idea of freedom that would allow you to be fully authentic by remaining forever youthful.” (2914-2022) Unfortunately, the church also bought into the countercultural notion that there is but one culture seeking repression that must be swallowed or spit out whole.

The hippies were looking for right idea to lead them to authenticity. Charismatic Christianity put forth Jesus as that idea. This form of idealism had the impact of flattening divine action, turning the reality of the living Christ into an idea that would allow you as an individual to reach your authentic goal.

“Jesus (bound as an idea), then, was not all that different in form from other ideas, like diet pills, political parties, and all sorts of other products. (It’s no wonder that post-1960s evangelicalism seemed a perfect fit for both consumer/seeker forms of church and forceful entrance into the political scene.) While these charismatic evangelicals continued talking about a personal relationship with Jesus and seeking ecstatic experiences in worship, they nevertheless made faith formation about commitment to the idea of Jesus, stripping formation, ironically, of its transcendent encounter with divine action, making conversion an epistemological shift rather than an ontological encounter.” (2032-2041)
The Pentecostal/Charismatic experience drove those involved right into the cultural stream of seeking authenticity. And that meant leveraging youthfulness as a way to pursue their goal.

Youth Ministry

Youth ministry grew and expanded at this time with a particular brief to capture and utilize this youthfulness. This all started in California but quickly spread abroad. Youth ministry went congregational and it also took a strong turn from catechesis to a journey for authenticity.

“Evangelicals never considered that the trail of cool and the goal of authenticity were in themselves problematic, failing to recognize that the idealism of the counterculture would strip them of transcendence too, making divine action flat. Rather, for evangelicals, what was dangerous (and California seemed to teeter on this) was the potential pitfalls of hedonism that pocked the path of cool like potholes.” (2092-2100)
Thus youth ministry became about promoting the search for authenticity through the Holiness tradition of self-denial.

Bobos and MTD

The counter-cultural revolution never ended. “The ideal has taken different shapes, moving from hippie to punk to hip-hop G, but has remained in essence the resister of an inauthentic system that opposes freedom and expression.” (2108)

“Now that consumption had gone through the exciting days of the 1960s and conformity had been killed by cool, the hippie was free to chase his wants as an adult, using what he bought to express his individuality and therefore remain forever youthful. He could be both bourgeois and bohemian, thanks to the admen and their continued offering of the youthful spirit through bourgeois buying packaged in bohemian longing for authenticity.” (2108)
Youth ministry became a core staple of churches because it could attract the bobo. Bobo parents wanted a church where their children could pursue authenticity but could also be guided protected from upending their cultural progress with bad decisions. Youth ministry, in both mainline and evangelical churches, morphed into releasing the youthful spirit of counterculture for authenticity while in turn also restricting this same youthful spirit from excesses. Evangelicals turned more readily to self-help and therapy for authenticity while the mainline turned to justice.

“Moralistic Therapeutic Deism, then, is the descriptor of the spirituality of bobos and their children who seek authenticity through the strategy of youthfulness.” (2149)

“Whether the moralistic and therapeutic elements that are endemic to boboism (and to the larger cultural air that fills our middle-class churches) are fundamentally corrupt is up for debate. Yet when cultural deism is added to the moralistic and the therapeutic, faith formation becomes bastardized.” (2159)

Deism and the Loss of Transcendence

The counter-culture found the spirit of Mass Culture spiritless and pathetic. It sought a spirituality without divine action (a transcendence without a personal divine reality). “The bohemians who inspired the youth movement sought a natural and material spirituality that would open them up not to the personhood of God but to new ideas that would lead them into an idyllic state where cool was constant and authenticity total.” (2176) Fundamentalism had glorified the Bible so fully that the personhood of the triune being of God was overtaken by the idea of inerrancy.

“Boboism brings together both these bourgeois and bohemian conceptions of deism. Like the bohemians and the true children of the counterculture, the bobo longs for spirituality, to escape the mundane and search for meaning. But this search is often bound in ideas. Self-help and therapeutic insights are so powerful because they provide the bobo’s mind with new ideas that help her see her way to authenticity. These new ideas are almost always bound to the strategy of youthfulness, calling her to disrupt the ideas she holds to find new ideas that will give her new meaning. Their spirituality is all about the pursuit of the new, maybe even the cool. It is a deism that wants not a personal experience of another reality or being but new, exciting experiences that enhance her journey to authenticity.” (2185)
Without divine action, faith formation in a bobo-istic church becomes bout belonging to the right church which provide you what you are looking for.

Conclusion
Root summarizes and points the way ahead.

“It is my contention that to reimagine faith formation is to recognize the many layers and cultural realities that have made faith formation so difficult. Too often we’ve assumed that, with a new perspective here and a new pedagogy there, we might provide dynamic ways of forming faith in our people. However, I’ve presented this historical story—or better, this philosophical genealogy—to show that something like MTD is not easily cut out. Rather, it is a tumor that is wrapped around many organs and bones of twentieth- and twenty-first-century American life. If we are still brave enough to try to reimagine faith formation, then it is essential that we begin at the back end, with the D of MTD—deism—exploring and rethinking how it is we encounter divine action itself.” (2206)




[1] Joseph Heath and Andrew Potter, Nation of Rebels: Why Counterculture Became Consumer Culture (San Francisco: HarperBusiness, 2004), 205.

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[2] David Brooks, Bobos in Paradise: The New Upper Class and How They Got There [New York: Simon & Schuster, 2000].

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