Meet Generation Z
Home > Resources > Blog > Meet Generation Z http://www.churchandculture.org/blog.asp?id=6368 Posted: Thursday, August 28, 2014 I’d like to introduce you to Generation Z. I know, some of you are still trying to catch up with Busters, or Generation X, or whatever we called whoever followed the Boomers. Or maybe you leapfrogged over all that straight to Generation Y (Millennials), on whom marketers have been focused for at least a decade. Let me save you some time. Drop everything and start paying attention to Generation Z, who now constitute 25.9% of the U.S. population. That’s more than Millennials (24.5%). That’s more than Gen X (15.4%). Yes, that’s even more than Baby Boomers (23.6%). So who falls into Generation Z? There’s still some debate on exact dates, but essentially those who were born after Generation Y. So approximately 1995 to present. At the time of this writing, it is ...