The Machines Are Coming
April 18, 2015
Zeynep Tufekci
CHAPEL HILL, N.C. — THE machine hums along, quietly scanning the slides, generating Pap smear diagnostics, just the way a college-educated, well-compensated lab technician might.
A robot with emotion-detection software interviews visitors to the United States at the border. In field tests, this eerily named “embodied avatar kiosk” does much better than humans in catching those with invalid documentation. Emotional-processing software has gotten so good that ad companies are looking into “mood-targeted” advertising, and the government of Dubai wants to use it to scan all its closed-circuit TV feeds.
Yes, the machines are getting smarter, and they’re coming for more and more jobs.
Not just low-wage jobs, either.
Today, machines can process regular spoken language and not only recognize human faces, but also read their expressions. They can classify personality types, and have started being able to carry out conversations with appropriate emotional tenor.
Machines are getting better than humans at figuring out who to hire, who’s in a mood to pay a little more for that sweater, and who needs a coupon to nudge them toward a sale. In applications around the world, software is being used to predict whether people are lying, how they feel and whom they’ll vote for.
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